Posting your automobile for sale online is a great way to attract potential buyers. In step 2 of this series, titled “Sell Your Car Online: Step 2, Using Pictures of Your Automobile Correctly “, you learned how to select the right pictures of your vehicle for display in the classified ad.

The third step in placing an ad is selecting what information you want to use in your listing. Most auto classified web sites have information fields that are either checkboxes or blank textboxes for short answers. Here’s the danger. If you don’t give enough information, you may lose potential buyers. They may think that the missing information is an attempt to hide what’s wrong with your car or truck. The solution is to answer ALL information fields that are applicable to your vehicle.

So, what type of information do you display with your listing? The most important information that must be included in your listing is: make, model, year, mileage, engine type, and transmission type. When searching for a car or truck to buy, especially a used car or truck, this is the information that the potential buyer must know before taking the next step, contacting the seller. This information will determine whether the buyer is even interested in the vehicle to begin with.

Secondary information which should be included in your listing is: body style, drive train, and VIN number. You should always include the body style (2dr, 4dr, SUV, truck, etc.) and drive train (FWD, RWD, 4WD, etc.) in your listings. It is a great idea to also include the VIN number.

A growing percentage of buyers and dealers are using CarFax.com to gain information about vehicles. If the buyer is serious about purchasing your car, he/she can research the VIN number through CarFax.com without the added inconvenience of calling you first.

Next in the line of important information are the accessories or options your vehicle has. This is the information that can separate your vehicle from the rest of the pack. List all the options your vehicle has. Whether it has power windows, CD player, ABS brakes, DVD player, or a power sun roof, the buyer needs to know the accessories or options on your vehicle. List them all. Even if the classified ad system you use doesn’t list the accessories in a selectable list, include them in the description field.

You must not forget to include your contact information. List your address as well as your phone number.

If the buyer is interested in your vehicle, he/she could call or drop by for a test drive if close enough.

As a summary, you should include the following in your classified ad (listed in order of importance):

* Contact address and phone number
* Make
* Model
* Year
* Mileage
* Engine type
* Transmission type
* Body style
* Drive train
* VIN number
* Accessories or options

There’s no such thing as listing too much information about your vehicle, so type away and tell as much about your car or truck as possible. The worst thing that can happen is that the potential buyer will spend more time viewing your listing and less time viewing someone else’s listing. Isn’t that what you want?

Choosing the right information for your classified ad can set your automobile apart from the rest of the pack, at least in the buyer’s mind. Look for the next installment titled “Sell Your Car Online: Step 4, Writing a Compelling Description of Your Automobile.“ Happy selling.

The auto industry and their dealers are rife with scams and fraud and the potential buyer needs to be armed with the knowledge of how these scams work and how to avoid them. There are many dealers that run reputable businesses and can get buyers into a vehicle without using fraudulent means, but there are always those individuals or companies that are looking for ways to take consumers for a ride. The state of California, San Diego and Los Angeles in southern California in particular, is home to many of these scam artists. Even smaller states like Oklahoma have their share of fraud cases and attorneys there are as busy as lawyers in the larger California market. If you are fortunate, you won’t be a victim of one of these disreputable dealers, but it is wise to be aware of potential scams before you head to the dealer. Here are some tips on dealing with auto fraud.

People with bad credit are often the victim of fraud at dealerships. They are easy prey, often due to the fact that they believe they cannot get financing. The worst offenses usually occur in the finance office, where the potential buyer often lets their guard down. One way to lessen the chance of being scammed is to show up with no trade and to have your financing done through your bank, with a bank draft in hand.

One of the most common frauds committed by car dealers and one that attorneys see frequently brought to them is the advertising fee scam. Dealers slip into the contract an advertising fee. Often times the advertising fee is on the factory invoice.

Dealers add in a second advertising “fee” which becomes pure profit for them. The way to avoid it is to simply ask that it be taken off the contract. If the dealer tells you that the factory doesn’t charge them an advertising fee, have them show you the invoice. If there is no fee on the invoice, which is unlikely, it is okay for the dealer to charge between 1% and 3% of the Manufacturers Suggested Retail Price or MSRP for an advertising fee. If it does not appear on the invoice, then the fee is completely negotiable. If it does appear on the invoice, then that is a case of dealer cost and is not negotiable.

If you feel you are the victim of auto fraud, the best way of dealing with it is to contact a lawyer and learn what your options and rights are. If you have a good case, a lawyer will have no problem presenting your grievance to the court.

Do some homework before you start shopping for a used vehicle. Think about what your needs are, what your driving habits are, and what your budget is. You can learn about vehicle models, options, and prices by reading dealership ads in the newspaper as well as reading the classifieds.

There is also a host of information about used cars on the Internet. Enter the words USED CAR as keywords for searching and you will find information such as how to buy a used car, how to conduct a pre-purchase inspection, ads for cars available for sale, as well as other information.

Your local library and book stores are another source of good information. They have publications that compare car models, options, and costs; as well as offer information about frequency-of-repair records, safety tests, and mileage.

Once you’ve narrowed your car choices, research the frequency of repair and the maintenance costs on those models in auto-related consumer magazines.

When you find a vehicle you are seriously interested in, considering using one of the vehicle history services available online to find out what that vehicle’s history is. Some of the services available include an odometer check to help you make sure the mileage on the vehicle is accurate; checking the registration to find out if the vehicle was a rental, a lease, private party, or fleet vehicle; a title check; as well as finding out if the vehicle is a lemon, was in a major accident, was a salvage vehicle, or was ever reported stolen.

There is typically a fee for these services, but spending a little money to find out the exact history of the vehicle can save you serious money and headaches down the road. In order to use one of these services, you will need the VIN from the vehicle.

Enter the keywords VEHICLE HISTORY in an Internet search engine such as Google or Yahoo.

For financing you have two choices. One is to pay in full at the time of purchase. The other option is to finance over time. If you finance, the total cost of the vehicle increases because you are also paying for the cost of credit which includes interest and other loan costs. If you are going to finance, consider how much money you can put down on the car, your monthly payment, the length of the loan, and the annual percentage rate. Keep in mind that annual percentage rates are typically higher on used vehicles. The loan period is typically shorter on a used vehicle as well.

Dealers and lenders offer a variety of loan terms and payments schedules. Shop around. Compare offers.

Negotiate the best deal you can. Be very careful about advertisements that offer financing to first time buyers and to people with bad credit. They typically require a big down payment and have a high annual percentage interest rate. If you agree to financing that carries a high interest rate, you might be taking a big risk. If you decide to sell the car before the loan is paid in full, the amount you receive from the sale of the vehicle may be far less than the amount you need to pay off the loan. If the car is repossessed or declared a total loss because of an accident, you could be obligated to pay a considerable amount to repay the loan even after the proceeds from the sale of the car or the insurance payment have been deducted.

If you decide to finance, make sure you understand the following aspects of the loan agreement before you sign any documents:

1) the exact price you are paying for the vehicle, not just what the monthly payments are
2) the amount of your finance charges (the exact dollar around the credit will cost you)
3) the annual percentage rate (APR)
4) the number of monthly payments and the amount of each monthly payment
5) the total cost of the vehicle (including tax, title, registration, finance costs, etc.)

Used cars are sold through numerous types of outlets: franchise dealers, independent dealers, rental car companies, leasing companies, used car superstores, private party sales and the Internet. Check with family and friends for recommendations on where to buy a vehicle. It is also a good idea to call your local Better Business Bureau and/or the State Attorney General office to find out if any unresolved complaints are on file about a particular dealer before you decide to do business with them.

There is a lot of hype in ads you will see. Some dealers are attracting customers with no-haggle prices, factory certified used cars and better warranties. Consider the dealer’s reputation when evaluating these ads.

By law, dealers are not required to give used car buyers a three day right to cancel. The right to return a car in a few days for a refund exists only if the dealer grants this privilege to buyers. Before you purchase from a dealer, ask about the return policy. Get the return policy in writing and read it carefully to be sure you understand it.

The Federal Trade Commission’s Used Car Rule requires dealers to post a Buyers Guide in every used car they offer for sale. This includes light-duty vans, light-duty trucks, demonstrators, and program cars.Demonstrator vehicles are new vehicles that have not been owned, leased, or used as rentals, but they have been driven by the dealer staff. Program cars are low-mileage, current-model-year vehicles returned from short-term leases or rentals.

Buyers Guides do not have to be posted on motorcycles and most recreational vehicles.

Anyone who sells less than six cars a year does not have to post a Buyers Guide.

The Buyers Guide must tell you the following:
1) whether the vehicle is being sold “as is” or with a warranty
2) what percentage of the repair costs a dealer will pay under the warranty
3) that spoken promises are difficult to enforce
4) to get all promises in writing
5) to keep the Buyer’s Guide for reference after the sale
6) the major mechanical and electrical systems on the car, including some of the
major problems you should look out for
7) to ask to have the car inspected by an independent mechanic before you buy.

When you buy a used car from a dealer, get the original Buyers Guide that was posted in the vehicle, or a copy. The Guide has to reflect any negotiated changes in the warranty coverage. It also becomes part of your sales contract and overrides any contrary provisions. For example, if
the Buyers Guide says the car comes with a warranty and the contract says the car is sold “as is,” the dealer must give you the warranty described in the Guide.

When the dealer offers a vehicle “as is,” the box next to the “As Is – No Warranty” disclosure on the Buyers Guide must be
checked. If the box is checked but the dealer promises to repair the vehicle or cancel the sale if you’re not satisfied, make sure the promise is written on the Buyers Guide.

Some states, do not allow “as is” sales for many used vehicles and some states require different disclosures than those on the Buyers Guide. Check with you state Attorney General office to find out what the laws are in your state.